⚡ Marketing Automation Platforms in Singapore

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our data, marketing automation platforms are used on 8.1% of websites from Singapore.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Singapore in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 52.5% share.
It is followed by Klaviyo with 19.7% and Epsilon with 5.3%.

Mailchimp 52.5%
Klaviyo 19.7%
Epsilon 5.3%
Avada Commerce 4.6%
Marketo Engage 3.9%
Oracle Eloqua 3.7%
Salesforce Marketing Cloud 3.4%
Brevo 2.9%
Privy 2.6%
Dotdigital 2.3%
Kit 1.4%
Omnisend 1.3%
MoEngage 1.2%
GetResponse 0.9%
Constant Contact 0.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Epsilon ^(-17)
4. Avada Commerce ^(-2)
5. Marketo Engage ^(-7)
6. Oracle Eloqua ^(-12)
9. Privy ^(-4)
10. Dotdigital ^(-4)
13. MoEngage ^(-30)
14. GetResponse ^(-1)
16. Braze ^(-9)
17. Zoho Marketing Automation ^(-25)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 47 marketing automation platforms used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	52.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	19.7%
3	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.3%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	4.6%
5	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	3.9%
6	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	3.7%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.4%
8	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.9%
9	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	2.6%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.3%
11	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.4%
12	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.3%
13	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	1.2%
14	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.9%
15	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.9%
16	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.7%
17	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.7%
18	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.5%
19	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.5%
20	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.5%
21	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.5%
22	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.4%
23	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.4%
24	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
25	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.4%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,830 websites from Singapore.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 47 were detected on websites from Singapore.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.