⚡ Marketing Automation Platforms in Singapore

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our data, marketing automation platforms are used on 5.7% of websites from Singapore.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Singapore in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 59.2% share.
It is followed by Klaviyo with 11.8% and Marketo Engage with 5.2%.

Mailchimp 59.2%
Klaviyo 11.8%
Marketo Engage 5.2%
Epsilon 4.7%
Oracle Eloqua 4.6%
Salesforce Marketing Cloud 4.4%
Avada Commerce 2.9%
Brevo 2.4%
Dotdigital 2.3%
Kit 2%
Privy 1.5%
GetResponse 1.4%
Braze 1.1%
Constant Contact 1.1%
Keap 0.8%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Marketo Engage ^(-7)
4. Epsilon ^(-15)
5. Oracle Eloqua ^(-12)
9. Dotdigital ^(-4)
11. Privy ^(-3)
12. GetResponse ^(-3)
13. Braze ^(-14)
15. Keap ^(-9)
16. PushOwl ^(-9)
17. Zoho Marketing Automation ^(-23)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 37 marketing automation platforms used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	59.2%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	11.8%
3	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	5.2%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.7%
5	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	4.6%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.4%
7	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.9%
8	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.4%
9	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2.3%
10	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.5%
12	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.4%
13	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.1%
14	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.1%
15	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.8%
16	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.8%
17	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.5%
18	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.5%
19	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.4%
20	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.4%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
22	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.4%
23	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.4%
24	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
25	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.3%

👉 See Also

🌎 Marketing Automation in other countries
- Japan
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,979 websites from Singapore.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 37 were detected on websites from Singapore.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.