⚡ Customer Data Platforms in Singapore

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our data, customer data platforms are used on 3.4% of websites from Singapore.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Singapore in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 39.3%, followed by Klaviyo with 20% and Sitefinity Insight with 10.2%.

Adobe Experience Platform 39.3%
Klaviyo 20%
Sitefinity Insight 10.2%
Epsilon 8%
Salesforce Marketing Cloud 7.4%
Tealium 6.7%
Snowplow 5.2%
Emarsys 2.6%
Segment 2.4%
Optimizely 2.4%
Insider 2%
Clearbit 1.7%
Rudderstack 0.9%
Acquia 0.7%
WebEngage 0.7%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adobe Experience Platform ^(-1)
3. Sitefinity Insight ^(-17)
4. Epsilon ^(-6)
8. Emarsys ^(-7)
11. Insider ^(-6)
15. WebEngage ^(-11)
16. Commanders Act ^(-5)
17. Netcore ^(-10)
18. Appier ^(-17)
19. Lytics ^(-9)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 30 CDPs used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	39.3%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	20%
3	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	10.2%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	8%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.4%
6	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	6.7%
7	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	5.2%
8	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	2.6%
9	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	2.4%
10	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.4%
11	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	2%
12	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.7%
13	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	0.9%
14	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.7%
15	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.7%
16	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.7%
17	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.6%
18	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	0.6%
19	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.4%
20	Lexer	0.4%
21	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.4%
22	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.4%
23	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	0.4%
24	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	0.4%
25	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.2%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,979 websites from Singapore.
We currently track the presence of 71 CDPs across the web.
Of these, 30 were detected on websites from Singapore.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.