⚡ Customer Data Platforms in Hong Kong

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our data, customer data platforms are used on 1.5% of websites from Hong Kong.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Hong Kong in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 31.9%, followed by Adobe Experience Platform with 25.9% and Tealium with 9.6%.

Klaviyo 31.9%
Adobe Experience Platform 25.9%
Tealium 9.6%
Salesforce Marketing Cloud 9.3%
Snowplow 7.8%
Optimizely 6.7%
Emarsys 6.3%
Appier 4.4%
Segment 1.9%
Insider 1.5%
Commanders Act 1.5%
SAP Customer Data Platform 1.1%
Sitefinity Insight 1.1%
Lytics 0.7%
Epsilon 0.7%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Tealium ^(-2)
6. Optimizely ^(-1)
7. Emarsys ^(-8)
8. Appier ^(-27)
10. Insider ^(-7)
11. Commanders Act ^(-10)
12. SAP Customer Data Platform ^(-2)
13. Sitefinity Insight ^(-7)
14. Lytics ^(-14)
16. Netcore ^(-11)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 25 CDPs used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	31.9%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	25.9%
3	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	9.6%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	9.3%
5	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	7.8%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.7%
7	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	6.3%
8	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	4.4%
9	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	1.9%
10	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1.5%
11	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.5%
12	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1.1%
13	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.1%
14	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.7%
15	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.7%
16	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.7%
17	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	0.4%
18	Lexer	0.4%
19	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.4%
20	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.4%
21	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
22	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.4%
23	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.4%
24	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.4%
25	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	0.4%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,179 websites from Hong Kong.
We currently track the presence of 71 CDPs across the web.
Of these, 25 were detected on websites from Hong Kong.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.