⚡ Customer Data Platforms in Malaysia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, customer data platforms are used on 2.4% of websites from Malaysia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Malaysia in 2026, based on market share.

The most popular is Klaviyo with a share of 27%, followed by Adobe Experience Platform with 20.5% and Netcore with 11.2%.

Klaviyo 27%
Adobe Experience Platform 20.5%
Netcore 11.2%
Tealium 10.4%
Insider 10%
Snowplow 9.3%
Salesforce Marketing Cloud 6.2%
Optimizely 5.4%
Segment 2.7%
Sitefinity Insight 1.9%
Treasure Data 1.5%
Emarsys 1.2%
Lytics 1.2%
Appier 1.2%
Acquia 1.2%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Netcore ^(-25)
4. Tealium ^(-1)
5. Insider ^(-12)
10. Sitefinity Insight ^(-10)
11. Treasure Data ^(-13)
12. Emarsys ^(-3)
13. Lytics ^(-13)
14. Appier ^(-19)
16. Commanders Act ^(-5)
18. SAS Customer Intelligence 360 ^(-35)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 26 CDPs used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	27%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	20.5%
3	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	11.2%
4	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	10.4%
5	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	10%
6	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	9.3%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.2%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.4%
9	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	2.7%
10	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.9%
11	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	1.5%
12	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.2%
13	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	1.2%
14	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	1.2%
15	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.2%
16	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.2%
17	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	0.8%
18	SAS Customer Intelligence 360	0.8%
19	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
20	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
21	Lexer	0.4%
22	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.4%
23	Celebrus	0.4%
24	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.4%
25	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.4%

👉 See Also

🌎 CDP in other countries
- China
- Japan
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,636 websites from Malaysia.
We currently track the presence of 71 CDPs across the web.
Of these, 26 were detected on websites from Malaysia.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.