⚡ Customer Data Platforms in Malaysia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, customer data platforms are used on 2.7% of websites from Malaysia.

Statistics based on 11K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Malaysia in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 36.4%, followed by Adobe Experience Platform with 19.6% and Netcore with 10.1%.

Klaviyo 36.4%
Adobe Experience Platform 19.6%
Netcore 10.1%
Insider One 8.9%
Tealium 7.9%
Snowplow 7.6%
Salesforce Marketing Cloud 4.7%
Optimizely 4.1%
Segment 3.2%
Sitefinity Insight 1.6%
Treasure AI 1.6%
Epsilon 0.9%
Emarsys 0.9%
Lytics 0.9%
Acquia 0.9%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Netcore ^(-24)
4. Insider One ^(-10)
10. Sitefinity Insight ^(-9)
11. Treasure AI ^(-12)
13. Emarsys ^(-2)
14. Lytics ^(-12)
17. Commanders Act ^(-3)
19. Appier ^(-12)
20. SAS Customer Intelligence 360 ^(-35)
21. WebEngage ^(-4)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 28 CDPs used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	36.4%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	19.6%
3	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	10.1%
4	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	8.9%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	7.9%
6	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	7.6%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.7%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.1%
9	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3.2%
10	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.6%
11	Treasure AI Mountain View, California, United States An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud. $8,825+/month	1.6%
12	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.9%
13	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.9%
14	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.9%
15	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.9%
16	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles. $140,000+/year	0.6%
17	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.6%
18	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.6%
19	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	0.6%
20	SAS Customer Intelligence 360 Cary, North Carolina, United States A cloud-based, AI-powered customer engagement platform that unifies customer data, builds audiences, and orchestrates personalized journeys. $40,000+/year	0.6%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.3%
22	Lexer	0.3%
23	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.3%
24	Celebrus	0.3%
25	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.3%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 11,593 websites from Malaysia.
We currently track the presence of 71 CDPs across the web.
Of these, 28 were detected on websites from Malaysia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.