🆚 Epsilon vs. The Trade Desk
- 📈 The Trade Desk is much more popular than Epsilon.
- 🌎 The Trade Desk is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Epsilon is more popular in Singapore and the Czech Republic.
Epsilon
The Trade DeskType
About
Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.
It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Singapore in the Identity Resolution category.
- 🥇 Most popular in Singapore in the Marketing Attribution category.
- 🥇 Most popular in the Czech Republic in the Identity Resolution category.
- 🥇 Most popular in the Czech Republic in the Marketing Attribution category.
- 🥉 Third most popular in the United States in the Marketing Attribution category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.