🆚 Klaviyo vs. OneSignal
- 📈 Klaviyo is three times more popular than OneSignal.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌎 OneSignal is more popular in India, Brazil, and Turkey.
KlaviyoType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
OneSignal is an omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.
It supports unified campaigns across channels, audience segmentation and dynamic personalization, automated workflows with visual "Journeys", A/B testing, real-time analytics, and integration via SDKs and APIs.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
(20,000 email sends included)
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥇 Most popular in India in the Push Notifications category.
- 🥇 Most popular in Turkey in the Email Marketing category.
- 🥇 Most popular in Turkey in the Push Notifications category.
- 🥇 Most popular in Brazil in the Push Notifications category.
- 🥇 Most popular in Greece in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Omnisend
WebEngage
PushOwl
Pushwoosh🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.