⚡ Email Marketing in Turkey

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Turkey is a Eurasian country with a population of over 86 million people.

According to our research, email marketing platforms are detected on 4.6% of websites from Turkey.

Statistics based on 37K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Turkey in 2026, based on market share.

The most popular is OneSignal with a substantial share of 52.8%, followed by Mailchimp with 33.5% and Klaviyo with 4.6%.

OneSignal 52.8%
Mailchimp 33.5%
Klaviyo 4.6%
Brevo 1.5%
Icegram Express 1.4%
SendPulse 1.3%
MailerLite 1.1%
Substack 0.9%
Mailmunch 0.7%
Yotpo 0.7%
BDOW! 0.5%
MailOptin 0.4%
PushOwl 0.4%
ActiveCampaign 0.4%
Mailjet 0.3%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

1. OneSignal ^(-2)
4. Brevo ^(-2)
5. Icegram Express ^(-8)
6. SendPulse ^(-23)
8. Substack ^(-1)
9. Mailmunch ^(-2)
11. BDOW! ^(-4)
12. MailOptin ^(-12)
13. PushOwl ^(-17)
15. Mailjet ^(-4)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 38 email marketing platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	52.8%
2	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	33.5%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	4.6%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.5%
5	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.4%
6	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.3%
7	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	1.1%
8	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.9%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	0.7%
10	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	0.7%
11	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.5%
12	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.4%
13	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%
14	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	0.4%
15	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.3%
16	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.2%
17	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.2%
18	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.2%
19	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.1%
20	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.1%
21	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.1%
22	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.1%
23	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.1%
24	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.1%
25	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 37,003 websites from Turkey.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 38 were detected on websites from Turkey.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.