⚡ Email Marketing in Poland

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Poland is a Central European country with a population of around 38 million people.

According to our research, email marketing platforms are detected on 4.9% of websites from Poland.

Statistics based on 58K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Poland in 2026, based on market share.

The most popular is MailerLite with an impressive share of 34.6%, followed by Mailchimp with 21.5% and GetResponse with 19.6%.

MailerLite 34.6%
Mailchimp 21.5%
GetResponse 19.6%
OneSignal 9.7%
Klaviyo 6.9%
ActiveCampaign 1.9%
Icegram Express 1.7%
Brevo 1.5%
Mailmunch 1.3%
BDOW! 1.3%
Yotpo 1.3%
Dotdigital 0.9%
Kit 0.9%
LiveIntent 0.6%
Substack 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. MailerLite ^(-4)
3. GetResponse ^(-18)
6. ActiveCampaign ^(-2)
7. Icegram Express ^(-6)
9. Mailmunch ^(-2)
10. BDOW! ^(-5)
12. Dotdigital ^(-5)
14. LiveIntent ^(-9)
16. Metorik ^(-9)
17. MailOptin ^(-7)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 39 email marketing platforms used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	34.6%
2	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	21.5%
3	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	19.6%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	9.7%
5	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	6.9%
6	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.9%
7	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.7%
8	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.5%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.3%
10	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.3%
11	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.3%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
13	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.9%
14	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.6%
15	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.6%
16	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.5%
17	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.3%
18	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.2%
19	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
20	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.2%
21	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.2%
22	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
23	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.2%
24	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.1%
25	Ortto San Francisco, California, United States An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns. $199+/month	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 58,755 websites from Poland.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 39 were detected on websites from Poland.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.