⚡ Email Marketing in Germany

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Germany is a Central European country with a population of around 84 million people.

According to our research, email marketing platforms are detected on 5.2% of websites from Germany.

Statistics based on 248K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Germany in 2026, based on market share.

The most popular is Mailchimp with a share of 29.2%, followed by Klaviyo with 17.4% and CleverReach with 13.5%.

Mailchimp 29.2%
Klaviyo 17.4%
CleverReach 13.5%
Brevo 12.4%
Rapidmail 8.8%
ActiveCampaign 2.8%
OneSignal 2.7%
MailerLite 2.4%
Mailjet 2.3%
Icegram Express 1.4%
GetResponse 1.3%
Yotpo 1.3%
Substack 1%
Mailmunch 0.7%
Other 2.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

3. CleverReach ^(-20)
4. Brevo ^(-1)
5. Rapidmail ^(-25)
6. ActiveCampaign ^(-2)
9. Mailjet ^(-9)
10. Icegram Express ^(-4)
11. GetResponse ^(-10)
15. Dotdigital ^(-4)
16. Evalanche ^(-40)
17. GetSiteControl ^(-3)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 59 email marketing platforms used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	29.2%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	17.4%
3	CleverReach Rastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR-compliant newsletters. Free€15+/month	13.5%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	12.4%
5	Rapidmail Hem, France A German email marketing and newsletter platform that focuses on GDPR-compliant email delivery and newsletter creation. €15+/month	8.8%
6	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.8%
7	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	2.7%
8	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.4%
9	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	2.3%
10	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.4%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.3%
12	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.3%
13	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1%
14	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	0.7%
15	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
16	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.7%
17	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	0.7%
18	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.6%
19	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.6%
20	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.6%
21	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	0.6%
22	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.4%
23	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.4%
24	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.3%
25	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.3%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 248,365 websites from Germany.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 59 were detected on websites from Germany.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.