⚡ Email Marketing in Spain

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Spain is a Southern European country with a population of around 48 million people.

According to our research, email marketing platforms are detected on 8% of websites from Spain.

Statistics based on 90K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Spain in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 53.3% share.
It is followed by Klaviyo with 8.6% and OneSignal with 8.4%.

Mailchimp 53.3%
Klaviyo 8.6%
OneSignal 8.4%
Brevo 7.3%
ActiveCampaign 4.8%
MailerLite 4.6%
Acumbamail 3.2%
Icegram Express 2.2%
BDOW! 2%
Mailmunch 1.9%
Yotpo 1.4%
Mailjet 1.4%
Substack 1.2%
GetResponse 1.1%
MailOptin 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Brevo ^(-2)
5. ActiveCampaign ^(-3)
7. Acumbamail ^(-34)
8. Icegram Express ^(-5)
9. BDOW! ^(-6)
10. Mailmunch ^(-1)
12. Mailjet ^(-7)
14. GetResponse ^(-7)
15. MailOptin ^(-9)
17. Metorik ^(-8)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 53 email marketing platforms used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53.3%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	8.6%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	8.4%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	7.3%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	4.8%
6	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.6%
7	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	3.2%
8	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	2.2%
9	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	2%
10	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1.9%
11	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.4%
12	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	1.4%
13	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1.2%
14	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.1%
15	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.7%
16	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.4%
17	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.4%
18	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.4%
19	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.3%
20	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.3%
21	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	0.3%
22	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
23	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
24	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.1%
25	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 90,746 websites from Spain.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 53 were detected on websites from Spain.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.