⚡ Email Marketing in Italy

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Italy is a Southern European country with a population of around 59 million people.

According to our research, email marketing platforms are detected on 8.1% of websites from Italy.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Italy in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 52.5% share.
It is followed by Brevo with 11.2% and Klaviyo with 10%.

Mailchimp 52.5%
Brevo 11.2%
Klaviyo 10%
OneSignal 8.4%
MailUp 4.2%
ActiveCampaign 3.3%
MailerLite 2.8%
GetResponse 1.8%
Substack 1.7%
Mailmunch 1.7%
Yotpo 1.1%
Icegram Express 1%
MailOptin 1%
Dotdigital 0.8%
BDOW! 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-4)
5. MailUp ^(-37)
6. ActiveCampaign ^(-2)
8. GetResponse ^(-13)
10. Mailmunch ^(-1)
12. Icegram Express ^(-1)
13. MailOptin ^(-11)
14. Dotdigital ^(-3)
16. Mailjet ^(-3)
17. Metorik ^(-8)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 46 email marketing platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	52.5%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	11.2%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	10%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	8.4%
5	MailUp Pesaro, Italy An Italian multi-channel marketing system for managing email and SMS marketing campaigns. €19+/month	4.2%
6	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.3%
7	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.8%
8	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.8%
9	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1.7%
10	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1.7%
11	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.1%
12	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1%
13	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	1%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.8%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.6%
16	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.5%
17	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.4%
18	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.3%
19	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.3%
20	CleverReach Rastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR-compliant newsletters. Free€15+/month	0.3%
21	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.3%
22	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.3%
23	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
24	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	0.2%
25	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,571 websites from Italy.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 46 were detected on websites from Italy.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.