⚡ Email Marketing in the Netherlands

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, email marketing platforms are detected on 8.5% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in the Netherlands in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 52.8% share.
It is followed by Klaviyo with 17% and ActiveCampaign with 8.2%.

Mailchimp 52.8%
Klaviyo 17%
ActiveCampaign 8.2%
Spotler 6.2%
MailerLite 4.1%
Brevo 3.8%
OneSignal 3.2%
Yotpo 2.1%
Substack 1.3%
Dotdigital 1.1%
GetSiteControl 1%
Mailmunch 1%
Campaign Monitor 0.9%
Mailjet 0.8%
Kit 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. ActiveCampaign ^(-5)
4. Spotler ^(-29)
5. MailerLite ^(-1)
10. Dotdigital ^(-9)
11. GetSiteControl ^(-9)
13. Campaign Monitor ^(-4)
14. Mailjet ^(-4)
16. Metorik ^(-10)
19. Drip ^(-10)
20. MailOptin ^(-5)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 51 email marketing platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	52.8%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	17%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	8.2%
4	Spotler The Hague, Netherlands A modular customer engagement platform that provides marketing automation, email marketing, and multichannel campaign management. €350+/month	6.2%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.1%
6	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.8%
7	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	3.2%
8	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	2.1%
9	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1.3%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.1%
11	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1%
12	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1%
13	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	0.9%
14	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.8%
15	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.8%
16	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.6%
17	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.6%
18	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.6%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.4%
20	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.3%
21	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.3%
22	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.3%
23	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.2%
24	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.2%
25	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 104,014 websites from the Netherlands.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 51 were detected on websites from the Netherlands.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.