⚡ Email Marketing in the Netherlands

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, email marketing platforms are detected on 7.5% of websites from the Netherlands.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in the Netherlands in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 57.6% share.
It is followed by Klaviyo with 12.9% and ActiveCampaign with 8.2%.

Mailchimp 57.6%
Klaviyo 12.9%
ActiveCampaign 8.2%
Spotler 6.3%
MailerLite 4.1%
OneSignal 3.6%
Brevo 2.9%
Yotpo 2%
Dotdigital 1.2%
Mailmunch 1.1%
Campaign Monitor 1%
Substack 0.9%
Mailjet 0.9%
Icegram Express 0.8%
BDOW! 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. ActiveCampaign ^(-5)
4. Spotler ^(-28)
9. Dotdigital ^(-8)
10. Mailmunch ^(-1)
11. Campaign Monitor ^(-5)
13. Mailjet ^(-6)
17. Metorik ^(-8)
18. AWeber ^(-2)
19. Drip ^(-7)
20. MailOptin ^(-4)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 50 email marketing platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	57.6%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	12.9%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	8.2%
4	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	6.3%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.1%
6	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	3.6%
7	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.9%
8	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	2%
9	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.2%
10	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.1%
11	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	1%
12	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.9%
13	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.9%
14	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.8%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.8%
16	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.7%
17	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.6%
18	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.4%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.4%
20	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.4%
21	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.3%
22	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.2%
23	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.2%
24	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.1%
25	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.1%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,812 websites from the Netherlands.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 50 were detected on websites from the Netherlands.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.