⚡ Email Marketing in Belgium

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Belgium is a Western European country with a population of over 12 million people.

According to our research, email marketing platforms are detected on 8.9% of websites from Belgium.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Belgium in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 61% share.
It is followed by Klaviyo with 9.4% and Brevo with 8%.

Mailchimp 61%
Klaviyo 9.4%
Brevo 8%
Campaign Monitor 4.3%
MailerLite 3.9%
ActiveCampaign 3.4%
Mailjet 2.5%
OneSignal 1.8%
GetSiteControl 1.7%
Yotpo 1.3%
Dotdigital 0.9%
Mailmunch 0.8%
Substack 0.8%
Spotler 0.7%
Kit 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Belgium than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-2)
4. Campaign Monitor ^(-13)
5. MailerLite ^(-1)
6. ActiveCampaign ^(-2)
7. Mailjet ^(-11)
9. GetSiteControl ^(-11)
11. Dotdigital ^(-8)
14. Spotler ^(-19)
17. LiveIntent ^(-5)
18. MailOptin ^(-7)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 48 email marketing platforms used on sites from Belgium, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	61%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	9.4%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	8%
4	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that helps businesses create, automate, and optimize email campaigns through a visual campaign builder and customer journey tools. $13+/month	4.3%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3.9%
6	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.4%
7	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	2.5%
8	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	1.8%
9	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.7%
10	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.3%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
12	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	0.8%
13	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.8%
14	Spotler The Hague, Netherlands A modular customer engagement platform that provides marketing automation, email marketing, and multichannel campaign management. €350+/month	0.7%
15	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.7%
16	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.7%
17	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	0.6%
18	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.5%
19	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.5%
20	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.5%
21	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.4%
22	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.4%
23	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.4%
24	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.4%
25	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.3%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,873 websites from Belgium.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 48 were detected on websites from Belgium.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.