🆚 Mailchimp vs. Substack
- 📈 Mailchimp is much more popular than Substack.
- 🌍 Mailchimp is more popular in all countries.
Mailchimp
SubstackType
About
Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.
Substack is an online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.
It provides email newsletter distribution, a web-based archive, built-in payment processing, and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Email Marketing category.
- 🥇 Most popular in the United States in the Marketing Automation category.
- 🥇 Most popular in the United Kingdom in the Email Marketing category.
- 🥇 Most popular in the United Kingdom in the Marketing Automation category.
- 🥇 Most popular in Australia in the Marketing Automation category.
- 🥉 Third most popular in the United Kingdom in the Blogging Platforms category.
- 🥉 Third most popular in Italy in the Blogging Platforms category.
- 🥉 Third most popular in Italy in the Subscriptions category.
- 🥉 Third most popular in Canada in the Blogging Platforms category.
- 🥉 Third most popular in the Netherlands in the Blogging Platforms category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Beehiiv🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,606,256 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.