🆚 Ghost vs. Substack
- 📈 Substack is three times more popular than Ghost.
- 🌎 Substack is more popular in the United States, the United Kingdom, and France.
- 🌍 Ghost is more popular in Germany, Sweden, and Russia.
Ghost
SubstackType
About
Ghost is an open-source content management system built on 
Node.js that serves as a publishing platform for blogs, newsletters, and membership-based websites.
It includes a block-based editor, built-in email newsletter delivery, and native memberships with paid subscriptions via 
Stripe, along with SEO features, themes, and role-based access.
Substack is an online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.
It provides email newsletter distribution, a web-based archive, built-in payment processing, and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.
Headquarters
Pricing
(1K+ members) $18+/month
(3 staff users, 1K+ members) $35+/month
(15 staff users, 10K+ members) $239+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Germany in the Subscriptions category.
- ⭐ 7th most popular in France in the Subscriptions category.
- ⭐ 8th most popular in the United Kingdom in the Subscriptions category.
- ⬆️ 22nd most popular in France in the CMS category.
- ⬆️ 29th most popular in the United Kingdom in the CMS category.
- 🥉 Third most popular in the United Kingdom in the Blogging Platforms category.
- 🥉 Third most popular in Italy in the Blogging Platforms category.
- 🥉 Third most popular in Italy in the Subscriptions category.
- 🥉 Third most popular in Canada in the Blogging Platforms category.
- 🥉 Third most popular in the Netherlands in the Blogging Platforms category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Patreon
Beehiiv
Strapi
Apostrophe
Clay
Tumblr
Medium
Brevo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.