🆚 Clay vs. Ghost
- 📈 Ghost is much more popular than Clay.
- 🌍 Ghost is more popular in all countries.
Statistics based on 3.6M+ analyzed websites. About this data
Clay
GhostType
Content management system
Content management system
About
Clay is an open-source CMS created by New York Media powering New York Magazine, Vulture, The Cut, Grub Street and Slate.
Ghost is an open-source content management system built on 
Node.js that serves as a publishing platform for blogs, newsletters, and membership-based websites.
It includes a block-based editor, built-in email newsletter delivery, and native memberships with paid subscriptions via 
Stripe, along with SEO features, themes, and role-based access.
Headquarters
New York, United States
Singapore
Pricing
Free ✔️ Open source
Free version ✔️ Open source
Ghost(Pro)
Starter
(1K+ members) $18+/month
(1K+ members) $18+/month
Publisher
(3 staff users, 1K+ members) $35+/month
(3 staff users, 1K+ members) $35+/month
Business
(15 staff users, 10K+ members) $239+/month
(15 staff users, 10K+ members) $239+/month
Categories
Popularity
Determined by the number of sites using each technology.
The Ghost CMS is 155 times more popular than Clay.
Total websites
Market share
CMS
Popularity by country
Determined by the number of sites detected from each country.
Ghost is more popular than Clay in all countries.
United States
Germany
United Kingdom
France
India
Canada
Netherlands
Australia
Russia
Spain
Awards
- ⭐ 4th most popular in Germany in the Subscriptions category.
- ⭐ 7th most popular in France in the Subscriptions category.
- ⭐ 8th most popular in the United Kingdom in the Subscriptions category.
- ⬆️ 22nd most popular in France in the CMS category.
- ⬆️ 29th most popular in the United Kingdom in the CMS category.
Popularity by domain category
Determined by the number of sites in each category.
Ghost is more popular than Clay in all market segments.
Blogs/Wiki
Business
Technical/Business Forums
Entertainment
General News
Internet Services
Marketing/Merchandising
Games
Education/Reference
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Blox CMS
Arc XP
Presto CMS
Chorus
Ring Publishing
Patreon
Substack
Beehiiv
Strapi
Apostrophe🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.