🆚 Facebook vs. Substack
- 📈 Facebook is much more popular than Substack.
- 🌍 Facebook is more popular in all countries.
Facebook
SubstackType
About
Facebook is a social media platform owned by Meta.
It enables users to create profiles, post text, photos, and videos, join groups, follow pages, and interact through reactions and comments. With about 3 billion monthly active users, Facebook is currently the most popular social media platform in the world.
Substack is an online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.
It combines email newsletter distribution with a web-based archive, provides built-in payment processing and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Social Media category.
- 🥇 Most popular in the United Kingdom in the Social Media category.
- 🥇 Most popular in Germany in the Social Media category.
- 🥇 Most popular in France in the Social Media category.
- 🥇 Most popular in Italy in the Social Media category.
- 🥉 Third most popular in Italy in the Subscriptions category.
- ⭐ 4th most popular in the United States in the Subscriptions category.
- ⭐ 4th most popular in Canada in the Subscriptions category.
- ⭐ 4th most popular in France in the Subscriptions category.
- ⭐ 4th most popular in Spain in the Subscriptions category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Instagram
X
LinkedIn
TikTok
Pinterest
Patreon
Brevo
Ghost
Beehiiv
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.