🆚 Facebook vs. Substack

📈 Facebook is much more popular than Substack.
🌍 Facebook is more popular in all countries.

Statistics based on 3.6M+ analyzed websites. About this data

Facebook

Substack

Type

Social media platform

About

Facebook is a popular social media platform owned by Meta.

It enables users to create profiles, post text, photos, and videos, join groups, follow pages, and interact through reactions and comments. With about 3 billion monthly active users, Facebook is currently the most popular social media platform in the world.

Substack is an online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers.

It provides email newsletter distribution, a web-based archive, built-in payment processing, and audience analytics, and includes social features such as recommendations, comments, and a Notes feed for short-form posts and discovery.

Headquarters

Menlo Park, California, United States

San Francisco, California, United States

Website

facebook.com #2

substack.com #321

Pricing

Free ✔️

For writers Platform fee 10%
Payment processing Billing fee 0.7%
Credit card fee 2.9% + $0.30 per transaction fee

For readers Most content Free ✔️
Paid subscriptions Varies by writer

Popularity

Determined by the number of sites using each technology.

The Facebook social media platform is 278 times more popular than Substack.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Facebook is more popular than Substack in all countries.

United States

United Kingdom

Germany

France

Italy

Japan

Spain

Australia

India

Netherlands

Awards

🥇 Most popular in the United States in the Social Media category.
🥇 Most popular in Germany in the Social Media category.
🥇 Most popular in the United Kingdom in the Social Media category.
🥇 Most popular in France in the Social Media category.
🥇 Most popular in Italy in the Social Media category.

🥉 Third most popular in the United Kingdom in the Blogging Platforms category.
🥉 Third most popular in Italy in the Subscriptions category.
🥉 Third most popular in Italy in the Blogging Platforms category.
🥉 Third most popular in Canada in the Blogging Platforms category.
🥉 Third most popular in the Netherlands in the Blogging Platforms category.

Popularity by domain category

Determined by the number of sites in each category.

Facebook is more popular than Substack in all market segments.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Travel

Marketing/Merchandising

Internet Services

Entertainment

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#16

#17

#23

Name

Rank

#292

#321

#367

#1,382