🆚 Facebook vs. Instagram

📈 Facebook is noticeably more popular than Instagram.
🌎 Facebook is more popular in the United States, Germany, and the United Kingdom.
🌎 Instagram is more popular in Brazil, Indonesia, and Korea.

Statistics based on 3.4M+ analyzed websites. About this data

Facebook

Instagram

Type

Social media platform

About

Facebook is a social media platform owned by Meta.

It enables users to create profiles, post text, photos, and videos, join groups, follow pages, and interact through reactions and comments. With about 3 billion monthly active users, Facebook is currently the most popular social media platform in the world.

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Headquarters

Menlo Park, California, United States

Website

facebook.com #2

instagram.com #5

Pricing

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Facebook social media platform is 1.3 times more popular than Instagram.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Facebook is more popular in the United States, Germany, and the United Kingdom, while Instagram is more popular in Brazil, Indonesia, and Korea.

United States

Germany

United Kingdom

Japan

Italy

France

Spain

Brazil

Australia

India

Awards

🥇 Most popular in the United States in the Social Media category.
🥇 Most popular in the United Kingdom in the Social Media category.
🥇 Most popular in Germany in the Social Media category.
🥇 Most popular in France in the Social Media category.
🥇 Most popular in Italy in the Social Media category.

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

Popularity by domain category

Determined by the number of sites in each category.

Facebook is more popular among sites focused on business, education and reference, and blogs and wiki, while Instagram is more commonly used on online shopping and sports sites.

Business

Education/Reference

Blogs/Wiki

Online Shopping

Travel

Entertainment

Internet Services

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#16

#17