⚡ Marketing Automation Platforms in the Netherlands

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, marketing automation platforms are used on 6.4% of websites from the Netherlands.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the Netherlands in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 67.3% share.
It is followed by Klaviyo with 15.2% and Spotler with 7.3%.

Mailchimp 67.3%
Klaviyo 15.2%
Spotler 7.3%
Avada Commerce 4.7%
Brevo 3.3%
Salesforce Marketing Cloud 1.9%
Dotdigital 1.5%
Kit 0.8%
Acquia 0.6%
Omnisend 0.5%
Marketo Engage 0.5%
Drip 0.4%
Oracle Eloqua 0.3%
GetResponse 0.3%
LeadConnector 0.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Spotler ^(-26)
4. Avada Commerce ^(-2)
7. Dotdigital ^(-6)
9. Acquia ^(-7)
10. Omnisend ^(-1)
12. Drip ^(-9)
13. Oracle Eloqua ^(-4)
14. GetResponse ^(-1)
16. Justuno ^(-7)
17. Braze ^(-10)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 57 marketing automation platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	67.3%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	15.2%
3	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	7.3%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	4.7%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.3%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.9%
7	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.5%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.8%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.6%
10	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.5%
11	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.5%
12	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.4%
13	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.3%
14	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%
15	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.2%
16	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.2%
17	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.2%
18	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.2%
19	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.2%
20	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.2%
21	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.1%
22	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.1%
23	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.1%
24	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.1%
25	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.1%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,203 websites from the Netherlands.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 57 were detected on websites from the Netherlands.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.