🆚 Dotdigital vs. Twilio

Type

Marketing automation platform
CPaaS provider

About

Dotdigital is a marketing automation platform for email, SMS, and chat channels that also provides personalization and communications-platform-as-a-service capabilities.

It provides automated workflows such as welcome series and cart abandonment, audience segmentation and targeting, A/B testing, reporting on opens, clicks, and conversions, and integrations with e-commerce and CRM platforms including Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Read more…

Twilio is a cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

It offers programmable APIs for SMS, MMS, WhatsApp, email, and voice calls, developer tools such as serverless functions and a drag-and-drop workflow builder, customer data capabilities through its Segment platform, and omnichannel engagement solutions including contact center software and campaign orchestration.

Headquarters

London, United Kingdom
San Francisco, California, United States

Website

Pricing

Free version ❌Free 14-day trial
Dotdigital Marketing $187+/month
Enterprise Communications API Custom
Support Plans
Production $250+/month
Business $1,500+/month
Personalized $5,000+/month
Price per SMS (outbound/inbound)
USA $0.0083
Canada $0.0083
UK $0.0524/$0.0075
Germany $0.112/$0.0075
Conversations API
Usage $0.05+/active user/month
Media storage $0.25+/GB/m+
Voice API (outbound calls/inbound calls, per minute)
USA $0.014/$0.0085
Canada $0.014/$0.0085
UK $0.0158/$0.01
Germany $0.021/$0.01
Verify API $0.05/verification + channel fees
Lookup API
Free version ✔️ Formatting and validation
Inbound caller identification $0.01/request
Identity match $0.01/request

Categories

Marketing Automation › Rank #14
Marketing Automation › Rank #37
Email Marketing › Rank #19
CPaaS › Rank #1
CPaaS › Rank #2

Popularity

Determined by the number of sites using each technology.

The Dotdigital marketing automation platform is 4 times more popular than Twilio.
Total websites

Market share

Marketing Automation
CPaaS

Popularity by country

Determined by the number of sites detected from each country.

Dotdigital is more popular in the United Kingdom, the United States, and Australia, while Twilio is more popular in Iran, Armenia, and Uruguay.
United Kingdom
United States
Australia
Germany
Netherlands
France
Italy
Canada
Sweden
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Dotdigital is more popular among sites focused on online shopping, business, and marketing and merchandising, while Twilio is more commonly used on finance and banking sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Real Estate
Health
Education/Reference
Entertainment
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,533
#9,268
#9,931
View more ➝
Name
Rank
#4,470
#8,086
View more ➝

See also

🗃️ About This Data