🆚 Dotdigital vs. Omnisend
- 📈 Omnisend is noticeably more popular than Dotdigital.
- 🌎 Omnisend is more popular in the United States, Lithuania, and Germany.
- 🌍 Dotdigital is more popular in the United Kingdom, Australia, and the Netherlands.
Dotdigital
OmnisendType
About
Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.
Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as 
Shopify, 
Magento, 
BigCommerce, 
Salesforce, and 
Microsoft Dynamics 365.
Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.
It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, 
WooCommerce, 
Wix, 
PrestaShop, and 
Ecwid.
Headquarters
Pricing
(1,000+ contacts) $20+/month
(2,500+ contacts) $59+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United Kingdom in the Marketing Automation category.
- 🥉 Third most popular in the United Kingdom in the Personalization category.
- ⭐ 5th most popular in the United Kingdom in the Email Marketing category.
- ⭐ 6th most popular in Australia in the Marketing Automation category.
- ⭐ 6th most popular in Italy in the Personalization category.
- 🥇 Most popular in Lithuania in the Push Notifications category.
- 🥇 Most popular in Lithuania in the Marketing Automation category.
- 🥉 Third most popular in the United States in the Push Notifications category.
- 🥉 Third most popular in Australia in the Push Notifications category.
- 🥉 Third most popular in South Africa in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,816,780 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.