🆚 Dotdigital vs. Omnisend

Type

Marketing automation platform
Marketing automation platform

About

Dotdigital is a marketing automation platform for email, SMS, and chat channels that also provides personalization and communications-platform-as-a-service capabilities.

It provides automated workflows such as welcome series and cart abandonment, audience segmentation and targeting, A/B testing, reporting on opens, clicks, and conversions, and integrations with e-commerce and CRM platforms including Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Read more…

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, and Ecwid.

Headquarters

London, United Kingdom
London, United Kingdom

Website

Pricing

Free version ❌Free 14-day trial
Dotdigital Marketing $187+/month
Enterprise Communications API Custom
Free version ✔️ 250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA $0.015
Canada $0.025
UK $0.082
Germany $0.15

Categories

Marketing Automation › Rank #14
Marketing Automation › Rank #11
Email Marketing › Rank #19
CPaaS › Rank #1
Push Notifications › Rank #6

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 1.5 times more popular than Dotdigital.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular in the United States, Lithuania, and Canada, while Dotdigital is more popular in the United Kingdom, Australia, and the Netherlands.
United States
United Kingdom
Lithuania
Australia
Germany
Canada
Netherlands
Italy
India
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on blogs and wiki, while Dotdigital is more commonly used on online shopping, marketing and merchandising, and business sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Travel
Real Estate
Health
Sports
Education/Reference
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,533
#9,268
#9,931
View more ➝
Name
Rank
#3,072
View more ➝

See also

🗃️ About This Data