🆚 Dotdigital vs. Ortto

Type

Marketing automation platform
Customer data platform

About

Dotdigital is a marketing automation platform for email, SMS, and chat channels that also provides personalization and communications-platform-as-a-service capabilities.

It provides automated workflows such as welcome series and cart abandonment, audience segmentation and targeting, A/B testing, reporting on opens, clicks, and conversions, and integrations with e-commerce and CRM platforms including Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

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Ortto is a customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system.

It is designed around real-time customer and product-event data, allowing businesses to automate campaigns and customer communication based on actions such as feature usage, trial milestones, abandoned carts, and subscription or billing activity.

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Headquarters

London, United Kingdom
Sydney, Australia

Website

Pricing

Free version ❌Free 14-day trial
Dotdigital Marketing $187+/month
Enterprise Communications API Custom
Free version ❌Free 14-day trial
Starter
(5K contacts)
$199+/month
Professional
(10K contacts)
$599/month
Enterprise
(10K contacts)
$1,999/month

Categories

Marketing Automation › Rank #14
Marketing Automation › Rank #55
Email Marketing › Rank #19
Email Marketing › Rank #45
CPaaS › Rank #1
CDP › Rank #29

Popularity

Determined by the number of sites using each technology.

The Dotdigital marketing automation platform is 10 times more popular than Ortto.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Dotdigital is more popular in the United Kingdom, the United States, and Australia, while Ortto is more popular in Iceland.
United Kingdom
United States
Australia
Netherlands
Germany
France
Italy
Canada
New Zealand
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Dotdigital is more popular than Ortto in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Education/Reference
Real Estate
Sports
Health
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,533
#9,268
#9,931
View more ➝
Name
Rank
#22,519
#41,684
#45,673
#52,610
View more ➝

See also

🗃️ About This Data