🆚 Braze vs. WebEngage

📈 Braze is three times more popular than WebEngage.
🌎 Braze is more popular in the United States, Australia, and the United Kingdom.
🌍 WebEngage is more popular in India, Iran, and the United Arab Emirates.

Statistics based on 3.8M+ analyzed websites. About this data

Braze

WebEngage

Type

Marketing automation platform

About

Braze is a customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

It provides real-time data unification and activation, drag-and-drop journey orchestration with triggers and experimentation, AI-driven decisioning and personalization, and cross-channel messaging across email, SMS, push, in-app, web and ads with analytics and segmentation tools.

WebEngage is a full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.

Headquarters

New York, United States

Mumbai, India

Website

braze.com #26,768

webengage.com #43,393

Pricing

Free version ❌Free 14-day trial

$30,000+/year

Free version ❌

$199/user/year

Popularity

Determined by the number of sites using each technology.

The Braze marketing automation platform is 2.9 times more popular than WebEngage.

Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Braze is more popular in the United States, Australia, and the United Kingdom, while WebEngage is more popular in India, Iran, and the United Arab Emirates.

United States

India

Australia

United Kingdom

Germany

Finland

New Zealand

Korea

Canada

Switzerland

Awards

🔥 11st most popular in Australia in the Personalization category.
🔥 13rd most popular in Australia in the Marketing Automation category.
🔥 16th most popular in Germany in the Marketing Automation category.
⬆️ 22nd most popular in Germany in the Personalization category.
⬆️ 23rd most popular in the United Kingdom in the Marketing Automation category.

🥈 Second most popular in India in the A/B Testing category.
🥉 Third most popular in India in the CDP category.
⭐ 5th most popular in India in the Push Notifications category.
⭐ 6th most popular in India in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Braze is more popular among sites focused on online shopping, marketing and merchandising, and general news, while WebEngage is more commonly used on education and reference, and health sites.

Online Shopping

Marketing/Merchandising

General News

Entertainment

Business

Travel

Fashion/Beauty

Restaurants

Finance/Banking

Internet Services

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#55

#142

#156

#231

#319

Name

Rank

#645

#2,307

#2,946

#3,215

#3,265