⚡ A/B Testing in India
A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.
India is a South Asian country with a population of over 1.4 billion people.
According to our data, A/B testing tools are used on 1.3% of websites from India.
⭐ Most Popular in 2026
The following chart shows the top A/B testing tools in India in 2026, based on market share.
The most popular is
Zoho PageSense with a share of 26.1%, followed by
WebEngage with 16.7% and VWO with 15.5%.
🚀 Highlights
Here is a list of the top tools that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Zoho PageSense (-7) - 2.
WebEngage (-28) - 7.
OptiMonk (-3)
- 9.
Convertful (-22)
- 10.
Adobe Target (-1)
- 12.
Plerdy (-10)
- 14.
Inspectlet (-14)
- 15.
Dynamic Yield (-6)
- 18.
Visually (-5)
- 21.
Howuku (-23)
✨ Best A/B Testing Tools
Below is a more detailed list of the top 25 of the 37 A/B testing tools used on sites from India, ranked by their market share.
👉 See Also
- 🌎 A/B Testing in other countries
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 78,590 websites from India.
- We currently track the presence of 47 A/B testing tools across the web.
- Of these, 37 were detected on websites from India.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.





