⚡ A/B Testing in the Philippines

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, A/B testing tools are used on 1.2% of websites from the Philippines.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in the Philippines in 2026, based on market share.

The most popular is Optimizely with a share of 16.4%, followed by VWO with 16.4% and Crazy Egg with 15.1%.

Optimizely 16.4%
VWO 16.4%
Crazy Egg 15.1%
Shogun 12.3%
Adobe Target 8.2%
OptiMonk 5.5%
PostHog 5.5%
OptinMonster 5.5%
Inspectlet 5.5%
AB Tasty 4.1%
Shoplift 2.7%
Unbounce 2.7%
Monetate 1.4%
Justuno 1.4%
Webtrends Optimize 1.4%

🚀 Highlights

Here is a list of the top tools that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Optimizely ^(-4)
4. Shogun ^(-2)
5. Adobe Target ^(-6)
6. OptiMonk ^(-4)
9. Inspectlet ^(-19)
10. AB Tasty ^(-3)
11. Shoplift ^(-5)
12. Unbounce ^(-2)
13. Monetate ^(-12)
14. Justuno ^(-1)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	16.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.4%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	15.1%
4	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	12.3%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	8.2%
6	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	5.5%
7	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.5%
8	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	5.5%
9	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	5.5%
10	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	4.1%
11	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	2.7%
12	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.7%
13	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.4%
14	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.4%
15	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	1.4%
16	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.4%
17	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	1.4%
18	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.4%
19	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	1.4%
20	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.4%
21	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1.4%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,043 websites from the Philippines.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 21 were detected on websites from the Philippines.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.