⚡ A/B Testing in Vietnam

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, A/B testing tools are used on 0.3% of websites from Vietnam.

Statistics based on 25K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Vietnam in 2026, based on market share.

The most popular is Crazy Egg with a share of 18.5%, followed by OptiMonk with 13.6% and VWO with 11.1%.

Crazy Egg 18.5%
OptiMonk 13.6%
VWO 11.1%
PostHog 8.6%
Optimizely 7.4%
OptinMonster 6.2%
Adobe Target 6.2%
Zoho PageSense 6.2%
Plerdy 4.9%
Inspectlet 3.7%
AB Tasty 2.5%
Roistat 2.5%
ConvertFlow 2.5%
WebEngage 2.5%
Other 3.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
2. OptiMonk ^(-6)
4. PostHog ^(-1)
7. Adobe Target ^(-4)
8. Zoho PageSense ^(-1)
9. Plerdy ^(-15)
10. Inspectlet ^(-5)
11. AB Tasty ^(-1)
13. ConvertFlow ^(-21)
14. WebEngage ^(-16)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	18.5%
2	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	13.6%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.1%
4	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	8.6%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.4%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.2%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.2%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	6.2%
9	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	4.9%
10	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	3.7%
11	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.5%
12	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	2.5%
13	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	2.5%
14	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	2.5%
15	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.2%
16	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.2%
17	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.2%
18	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1.2%
19	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	1.2%
20	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.2%
21	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.2%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 25,986 websites from Vietnam.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 21 were detected on websites from Vietnam.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.