⚡ A/B Testing in Thailand

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, A/B testing tools are used on 0.4% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Thailand in 2026, based on market share.

The most popular is VWO with a share of 27.3%, followed by Crazy Egg with 14.8% and OptinMonster with 9.1%.

VWO 27.3%
Crazy Egg 14.8%
OptinMonster 9.1%
OptiMonk 6.8%
Zoho PageSense 5.7%
Ptengine 5.7%
Shogun 4.5%
Adobe Target 4.5%
Optimizely 4.5%
Shoplift 3.4%
Convertful 3.4%
Plerdy 3.4%
Kameleoon 2.3%
PostHog 2.3%
Other 2.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

4. OptiMonk ^(-4)
5. Zoho PageSense ^(-4)
6. Ptengine ^(-12)
8. Adobe Target ^(-3)
10. Shoplift ^(-7)
11. Convertful ^(-18)
12. Plerdy ^(-11)
13. Kameleoon ^(-6)
18. Webflow Optimize ^(-4)
19. Monetate ^(-7)

✨ Best A/B Testing Tools

Below is a more detailed list of 23 A/B testing tools used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	27.3%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	14.8%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	9.1%
4	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	6.8%
5	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	5.7%
6	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	5.7%
7	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.5%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.5%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.5%
10	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.4%
11	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	3.4%
12	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	3.4%
13	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2.3%
14	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	2.3%
15	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.3%
16	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	2.3%
17	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.1%
18	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.1%
19	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.1%
20	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.1%
21	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	1.1%
22	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.1%
23	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	1.1%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,245 websites from Thailand.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 23 were detected on websites from Thailand.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.