🆚 Braze vs. Klaviyo
- 📈 Klaviyo is much more popular than Braze.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Braze is more popular in Korea.
KlaviyoType
About
Braze is a customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.
It provides real-time data unification and activation, drag-and-drop journey orchestration with triggers and experimentation, AI-driven decisioning and personalization, and cross-channel messaging across email, SMS, push, in-app, web and ads with analytics and segmentation tools for measuring engagement and performance.
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Korea in the Personalization category.
- ⭐ 4th most popular in Korea in the Marketing Automation category.
- ⭐ 6th most popular in Finland in the Marketing Automation category.
- ⭐ 8th most popular in Finland in the Personalization category.
- 🔥 15th most popular in Australia in the Personalization category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Omnisend🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.