⚡ Marketing Automation Platforms in Indonesia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, marketing automation platforms are used on 2.5% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Indonesia in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 47.6%, followed by Klaviyo with 23.7% and MoEngage with 12.3%.

Mailchimp 47.6%
Klaviyo 23.7%
MoEngage 12.3%
Brevo 2.7%
CleverTap 2.2%
Avada Commerce 1.9%
Salesforce Marketing Cloud 1.6%
Netcore 1.3%
Dotdigital 1.2%
Oracle Eloqua 1%
Omnisend 0.8%
Kit 0.7%
GetResponse 0.7%
Acquia 0.5%
Other 1.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MoEngage ^(-40)
5. CleverTap ^(-42)
8. Netcore ^(-44)
9. Dotdigital ^(-5)
10. Oracle Eloqua ^(-8)
13. GetResponse ^(-2)
14. Acquia ^(-3)
16. Convertlab ^(-67)
19. Braze ^(-6)
20. Emplifi ^(-31)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 41 marketing automation platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	47.6%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	23.7%
3	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	12.3%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.7%
5	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	2.2%
6	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	1.9%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.6%
8	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	1.3%
9	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.2%
10	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	1%
11	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.8%
12	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.7%
13	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.7%
14	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.5%
15	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.5%
16	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	0.4%
17	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.4%
18	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.3%
19	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.3%
20	Emplifi Columbus, Ohio, United States A unified customer engagement platform that provides tools for social media marketing, commerce, and customer care. $2,400+/year	0.3%
21	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.3%
22	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.3%
23	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.3%
24	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.3%
25	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,763 websites from Indonesia.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 41 were detected on websites from Indonesia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.