⚡ Marketing Automation Platforms in Vietnam

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, marketing automation platforms are used on 2.1% of websites from Vietnam.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Vietnam in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 73.2% share.
It is followed by GetResponse with 5.3% and Klaviyo with 4.2%.

Mailchimp 73.2%
GetResponse 5.3%
Klaviyo 4.2%
Netcore 2.9%
Brevo 2.6%
Acquia 2.6%
Avada Commerce 2.4%
Kit 1.3%
Salesforce Marketing Cloud 1.1%
Dotdigital 1.1%
Systeme.io 0.9%
Marketo Engage 0.7%
SendPulse 0.7%
Privy 0.5%
Other 0.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. GetResponse ^(-13)
4. Netcore ^(-47)
6. Acquia ^(-10)
10. Dotdigital ^(-3)
11. Systeme.io ^(-49)
13. SendPulse ^(-12)
15. Epsilon ^(-4)
16. Oracle Eloqua ^(-1)
19. Keap ^(-5)
20. Zoho Marketing Automation ^(-20)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 26 marketing automation platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	73.2%
2	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	5.3%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	4.2%
4	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	2.9%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.6%
6	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.6%
7	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.4%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.3%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.1%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.1%
11	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.9%
12	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.7%
13	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.7%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.5%
15	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
16	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.4%
17	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.4%
18	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.4%
19	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.4%
20	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.4%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
22	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.2%
23	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.2%
24	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.2%
25	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,136 websites from Vietnam.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 26 were detected on websites from Vietnam.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.