Marketing Automation Platforms Ranked #26–#50 by Market Share (2026)

📈 Marketing Automation Platforms Ranked #26–#50

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Statistics based on 3.4M+ analyzed websites. About this data

The following list shows the marketing automation platforms ranked from 26th to 50th out of 86 currently tracked.

Rank	Name	Market share
26	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%
27	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.4%
28	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.4%
29	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.3%
30	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.3%
31	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.3%
32	Salesloft Atlanta, Gerogia, United States A cloud-based sales engagement platform. $75+/user/month	0.3%
33	Edrone Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes. $$$	0.3%
34	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.3%
35	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.3%
36	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.3%
37	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.3%
38	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.2%
39	KeepGrow Seoul, Korea A B2B SaaS marketing automation solution from South Korea.	0.2%
40	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.2%
41	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.2%
42	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	0.2%
43	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.2%
44	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.2%
45	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.2%
46	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.2%
47	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.2%
48	MailUp Pesaro, Italy An Italian multi-channel marketing system for managing email and SMS marketing campaigns. €19+/month	0.1%
49	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.1%
50	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.1%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,406,701 websites.
We currently track the presence of 86 marketing automation platforms across the web.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.