⚡ Marketing Automation Platforms in Greece

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Greece is a Southern European country with a population of around 10.3 million people.

According to our data, marketing automation platforms are used on 9.4% of websites from Greece.

Statistics based on 20K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Greece in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 74.4% share.
It is followed by Moosend with 13.3% and Klaviyo with 4.5%.

Mailchimp 74.4%
Moosend 13.3%
Klaviyo 4.5%
Brevo 3.7%
Avada Commerce 2.7%
Omnisend 1.8%
SendPulse 0.7%
Dotdigital 0.7%
SALESmanago 0.4%
Acquia 0.3%
Salesforce Marketing Cloud 0.3%
Marketo Engage 0.3%
GetResponse 0.3%
Kit 0.2%
Acumbamail 0.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Greece than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Moosend ^(-34)
5. Avada Commerce ^(-1)
6. Omnisend ^(-5)
7. SendPulse ^(-19)
8. Dotdigital ^(-5)
9. SALESmanago ^(-11)
10. Acquia ^(-6)
13. GetResponse ^(-2)
15. Acumbamail ^(-30)
16. Oracle Eloqua ^(-1)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 36 marketing automation platforms used on sites from Greece, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	74.4%
2	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	13.3%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	4.5%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.7%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.7%
6	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.8%
7	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.7%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
9	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.4%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
11	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	0.3%
12	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.3%
13	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.3%
14	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
15	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.2%
16	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.2%
17	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
18	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.2%
19	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.2%
20	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.2%
21	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.1%
22	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.1%
23	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.05%
24	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.05%
25	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.05%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 20,989 websites from Greece.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 36 were detected on websites from Greece.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.