⚡ Marketing Automation Platforms in Turkey

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Turkey is a Eurasian country with a population of over 86 million people.

According to our data, marketing automation platforms are used on 2.2% of websites from Turkey.

Statistics based on 42K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Turkey in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 67.1% share.
It is followed by Klaviyo with 9.7% and Epsilon with 3.6%.

Mailchimp 67.1%
Klaviyo 9.7%
Epsilon 3.6%
Brevo 3.6%
Omnisend 2.9%
Avada Commerce 2.9%
SendPulse 2.1%
Dengage 1.9%
Marketo Engage 1.6%
Salesforce Marketing Cloud 1.6%
Oracle Eloqua 0.9%
Acquia 0.6%
PushOwl 0.5%
Zeta Marketing Platform 0.5%
Other 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Epsilon ^(-17)
5. Omnisend ^(-6)
7. SendPulse ^(-18)
8. Dengage ^(-69)
9. Marketo Engage ^(-3)
11. Oracle Eloqua ^(-7)
12. Acquia ^(-4)
13. PushOwl ^(-14)
14. Zeta Marketing Platform ^(-17)
15. Mapp ^(-34)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 40 marketing automation platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	67.1%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	9.7%
3	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	3.6%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.6%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	2.9%
6	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.9%
7	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	2.1%
8	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	1.9%
9	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.6%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.6%
11	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.9%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.6%
13	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.5%
14	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.5%
15	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.4%
16	Dotdigital London, United Kingdom A marketing automation platform for email, SMS, and chat channels that also provides personalization and communications-platform-as-a-service capabilities. $187+/month	0.4%
17	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.4%
18	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.3%
⏳	Manychat Austin, Texas, United States A conversational marketing and chat automation platform that enables businesses to build no-code chatbots for lead generation, customer support, and interactive sales. Free$14+/month	0.3%
20	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.3%
21	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.2%
22	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.2%
23	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.2%
24	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.2%
25	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 42,981 websites from Turkey.
We currently track the presence of 93 marketing automation platforms across the web.
Of these, 40 were detected on websites from Turkey.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.