⚡ Marketing Automation Platforms in Romania

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Romania is a Southeastern European country with a population of around 19 million people.

According to our data, marketing automation platforms are used on 7% of websites from Romania.

Statistics based on 19K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Romania in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 63.5% share.
It is followed by Klaviyo with 15.5% and Brevo with 7.6%.

Mailchimp 63.5%
Klaviyo 15.5%
Brevo 7.6%
Avada Commerce 5.8%
Omnisend 1.5%
Salesforce Marketing Cloud 1.5%
Edrone 1.3%
SALESmanago 1.1%
Kit 1%
Acquia 0.9%
GetResponse 0.7%
Dotdigital 0.7%
Manychat 0.6%
LeadConnector 0.6%
Customer.io 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-1)
4. Avada Commerce ^(-2)
5. Omnisend ^(-6)
7. Edrone ^(-27)
8. SALESmanago ^(-15)
10. Acquia ^(-6)
11. GetResponse ^(-4)
12. Dotdigital ^(-2)
15. Customer.io ^(-26)
16. Drip ^(-5)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 46 marketing automation platforms used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	63.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	15.5%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	7.6%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	5.8%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.5%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.5%
7	Edrone Krakow, Poland A CRM and marketing automation platform designed for e-commerce businesses, combining customer data management, customer engagement, and behavioral marketing tools. $$$	1.3%
8	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.1%
9	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.9%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.7%
12	Dotdigital London, United Kingdom A marketing automation platform for email, SMS, and chat channels that also provides personalization and communications-platform-as-a-service capabilities. $187+/month	0.7%
⏳	Manychat Austin, Texas, United States A conversational marketing and chat automation platform that enables businesses to build no-code chatbots for lead generation, customer support, and interactive sales. Free$14+/month	0.6%
14	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.6%
15	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.6%
16	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.6%
17	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%
18	Sailthru New York, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.4%
19	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.4%
20	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.4%
21	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.4%
22	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.4%
23	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.3%
24	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.3%
25	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,288 websites from Romania.
We currently track the presence of 93 marketing automation platforms across the web.
Of these, 46 were detected on websites from Romania.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.