⚡ Marketing Automation Platforms in Korea

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Korea is an East Asian country with a population of around 52 million people.

According to our data, marketing automation platforms are used on 3.1% of websites from Korea.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Korea in 2026, based on market share.

The most popular is KeepGrow, which dominates the market with a substantial 57.4% share.
It is followed by IFDO with 26.5% and Mailchimp with 7.1%.

KeepGrow 57.4%
IFDO 26.5%
Mailchimp 7.1%
Braze 3%
Salesforce Marketing Cloud 3%
Klaviyo 2.5%
Marketo Engage 1%
Oracle Eloqua 0.7%
Attentive 0.7%
Avada Commerce 0.7%
GetResponse 0.5%
Omnisend 0.5%
Kit 0.4%
Epsilon 0.4%
Listrak 0.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. KeepGrow ^(-38)
2. IFDO ^(-53)
4. Braze ^(-23)
7. Marketo Engage ^(-3)
8. Oracle Eloqua ^(-9)
11. GetResponse ^(-4)
14. Epsilon ^(-5)
15. Listrak ^(-22)
19. Marsello ^(-43)
20. StoreYa ^(-52)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 27 marketing automation platforms used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	KeepGrow Seoul, Korea A B2B SaaS marketing automation solution from South Korea.	57.4%
2	IFDO Seoul, Korea A Korean analytics and marketing automation service. 480,000 KRW+/year	26.5%
3	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	7.1%
4	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	3%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3%
6	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	2.5%
7	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1%
8	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.7%
9	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.7%
10	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	0.7%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%
12	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.5%
13	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.4%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
15	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%
16	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
17	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.2%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
19	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.1%
20	StoreYa Ramat HaSharon, Israel A marketing platform that offers a fully autonomous, performance-based advertising AI solution for e-commerce businesses. $180+/month	0.1%
21	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.1%
22	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.1%
23	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.1%
24	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	0.1%
25	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.1%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,390 websites from Korea.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 27 were detected on websites from Korea.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.