⚡ Marketing Automation Platforms in Russia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, marketing automation platforms are used on 2.1% of websites from Russia.

Statistics based on 109K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Russia in 2026, based on market share.

The most popular is Mindbox with a share of 27.3%, followed by Unisender with 22.5% and SendPulse with 18.6%.

Mindbox 27.3%
Unisender 22.5%
SendPulse 18.6%
Mailchimp 18.1%
Sendsay 10.3%
GetResponse 2%
Brevo 1.4%
Marketo Engage 0.5%
Avada Commerce 0.3%
Klaviyo 0.3%
Salesforce Marketing Cloud 0.3%
Acquia 0.3%
RD Station 0.2%
Kit 0.2%
Oracle Eloqua 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mindbox ^(-33)
2. Unisender ^(-39)
3. SendPulse ^(-23)
5. Sendsay ^(-52)
6. GetResponse ^(-9)
8. Marketo Engage ^(-4)
12. Acquia ^(-5)
15. Oracle Eloqua ^(-3)
16. Epsilon ^(-4)
17. MoEngage ^(-26)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 31 marketing automation platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	27.3%
2	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	22.5%
3	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	18.6%
4	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	18.1%
5	Sendsay Moscow, Russia A Russian marketing automation platform that specializes in email, SMS, and push notifications. Free920 RUB+/month	10.3%
6	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	2%
7	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.4%
8	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.5%
9	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	0.3%
10	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	0.3%
11	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	0.3%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
13	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.2%
14	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
15	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.2%
16	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.2%
17	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.1%
18	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	0.09%
19	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.09%
20	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.09%
21	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.09%
22	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.04%
23	Emplifi Columbus, Ohio, United States A unified customer engagement platform that provides tools for social media marketing, commerce, and customer care. $2,400+/year	0.04%
24	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.04%
25	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.04%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 109,983 websites from Russia.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 31 were detected on websites from Russia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.