⚡ Marketing Automation Platforms in Russia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, marketing automation platforms are used on 2.1% of websites from Russia.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Russia in 2026, based on market share.

The most popular is Mindbox with a share of 27%, followed by Unisender with 20.4% and SendPulse with 20.4%.

Mindbox 27%
Unisender 20.4%
SendPulse 20.4%
Mailchimp 19.3%
Sendsay 10.5%
GetResponse 2.5%
Marketo Engage 0.6%
Avada Commerce 0.4%
Brevo 0.4%
Klaviyo 0.3%
Acquia 0.3%
Oracle Eloqua 0.2%
Salesforce Marketing Cloud 0.2%
Epsilon 0.2%
Constant Contact 0.2%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mindbox ^(-34)
2. Unisender ^(-40)
3. SendPulse ^(-22)
5. Sendsay ^(-52)
6. GetResponse ^(-9)
7. Marketo Engage ^(-3)
11. Acquia ^(-5)
12. Oracle Eloqua ^(-5)
14. Epsilon ^(-5)
16. Ontraport ^(-28)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 31 marketing automation platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	27%
2	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	20.4%
3	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	20.4%
4	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	19.3%
5	Sendsay Moscow, Russia A Russian marketing automation platform that specializes in email, SMS, and push notifications. Free920 RUB+/month	10.5%
6	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	2.5%
7	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.6%
8	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	0.4%
9	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	0.4%
10	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	0.3%
11	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
12	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.2%
13	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	0.2%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.2%
15	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
16	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.1%
17	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.1%
18	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.1%
19	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.1%
20	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.05%
21	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.05%
22	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.05%
23	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.05%
24	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.05%
25	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.05%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,973 websites from Russia.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 31 were detected on websites from Russia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.