🆚 Nosto vs. VWO

Type

Personalization software
Web analytics tool

About

Nosto is an intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences.

It uses artificial intelligence and real-time data processing to power product recommendations, on-site search, category merchandising, content personalization, audience segmentation, and A/B testing, while unifying customer and product data in a single engine with APIs and hundreds of integrations.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Helsinki, Finland
Delhi, India

Website

Pricing

2.5-4% of generated sales
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Personalization › Rank #14
Personalization › Rank #2
Analytics › Rank #74
Analytics › Rank #17
A/B Testing › Rank #16
A/B Testing › Rank #1
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 10 times more popular than Nosto.
Total websites

Market share

Personalization
Analytics
A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular than Nosto in all countries.
United States
United Kingdom
Netherlands
Germany
Australia
France
Canada
Spain
Brazil
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular than Nosto in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Fashion/Beauty
Education/Reference
Software/Hardware
Health
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#4,178
#8,600
#9,815
#13,576
View more ➝
Name
Rank
dlsite.com
#409
View more ➝

See also

🗃️ About This Data