⚡ Personalization Software in Bulgaria

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, personalization software is used on 1.1% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Bulgaria in 2026, based on market share.

The most popular is Adobe Experience Platform, which dominates the market with an overwhelming 58.5% share.
It is followed by VWO with 7.5% and Salesforce Marketing Cloud with 4.8%.

Adobe Experience Platform 58.5%
VWO 7.5%
Salesforce Marketing Cloud 4.8%
Adobe Target 4.1%
Dotdigital 4.1%
Acquia 3.4%
Moosend 2.7%
Optimizely 2.7%
Kameleoon 2%
Intelligems 2%
ActiveCampaign 2%
Drip 2%
Bloomreach 2%
Sitefinity Insight 1.4%
Other 0.8%

🚀 Highlights

Here is a list of the top solutions that is more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Adobe Target ^(-4)
5. Dotdigital ^(-2)
6. Acquia ^(-3)
7. Moosend ^(-25)
9. Kameleoon ^(-11)
10. Intelligems ^(-2)
12. Drip ^(-1)
13. Bloomreach ^(-2)
14. Sitefinity Insight ^(-16)
15. Braze ^(-6)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 27 personalization software solutions used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	58.5%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.5%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.8%
4	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.1%
5	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.1%
6	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.4%
7	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	2.7%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.7%
9	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2%
10	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	2%
11	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2%
12	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	2%
13	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	2%
14	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	1.4%
15	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.4%
16	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.4%
17	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	1.4%
18	Segmentify Istanbul, Turkey A customer engagement platform that enables brands to provide personalized, omnichannel customer experiences in real time. €149+/month	1.4%
19	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.4%
20	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1.4%
21	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.7%
22	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.7%
23	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.7%
24	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.7%
25	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.7%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,216 websites from Bulgaria.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 27 were detected on websites from Bulgaria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.