⚡ Personalization Software in Greece

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Greece is a Southern European country with a population of around 10.3 million people.

According to our research, personalization software is used on 2% of websites from Greece.

Statistics based on 20K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Greece in 2026, based on market share.

The most popular is Moosend, which dominates the market with a substantial 62.4% share.
It is followed by Adobe Experience Platform with 23.4% and VWO with 6%.

Moosend 62.4%
Adobe Experience Platform 23.4%
VWO 6%
ActiveCampaign 3.6%
Dotdigital 3.1%
Optimizely 3.1%
Adobe Target 2.4%
Acquia 1.4%
Appier 1.4%
Salesforce Marketing Cloud 1.4%
Coveo 0.7%
Sitefinity Insight 0.7%
Justuno 0.7%
Braze 0.7%
Athos Commerce 0.5%

🚀 Highlights

Here is a list of the top solutions that is more popular in Greece than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Moosend ^(-31)
5. Dotdigital ^(-2)
7. Adobe Target ^(-1)
8. Acquia ^(-1)
9. Appier ^(-41)
11. Coveo ^(-13)
12. Sitefinity Insight ^(-18)
13. Justuno ^(-3)
14. Braze ^(-7)
17. Yieldify ^(-28)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 28 personalization software solutions used on sites from Greece, ranked by their market share.

Rank	Name	Market share
1	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	62.4%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	23.4%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	6%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.6%
5	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	3.1%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.1%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.4%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.4%
9	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	1.4%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.4%
11	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.7%
12	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.7%
13	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.7%
14	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.7%
15	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	0.5%
16	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.5%
17	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.5%
18	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.2%
19	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.2%
20	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.2%
21	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.2%
22	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	0.2%
23	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.2%
24	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.2%
25	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.2%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 20,989 websites from Greece.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 28 were detected on websites from Greece.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.