⚡ Personalization Software in India

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, personalization software is used on 1.6% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in India in 2026, based on market share.

The most popular is iZooto with a share of 21%, followed by Adobe Experience Platform with 18.2% and MoEngage with 13.4%.

iZooto 21%
Adobe Experience Platform 18.2%
MoEngage 13.4%
CleverTap 12.8%
VWO 11.8%
Netcore 10.2%
Salesforce Marketing Cloud 4.6%
Shogun 2.3%
ActiveCampaign 2.1%
Dotdigital 1.5%
Adobe Target 1.5%
Acquia 1.4%
LimeSpot 1.3%
Twik 0.9%
Discount Ninja 0.8%

🚀 Highlights

Here is a list of the top solutions that is more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

1. iZooto ^(-30)
3. MoEngage ^(-33)
4. CleverTap ^(-36)
6. Netcore ^(-36)
13. LimeSpot ^(-25)
14. Twik ^(-44)
15. Discount Ninja ^(-31)
16. Triptease ^(-21)
17. Dynamic Yield ^(-9)
21. Insider ^(-4)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 46 personalization software solutions used on sites from India, ranked by their market share.

Rank	Name	Market share
1	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	21%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	18.2%
3	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	13.4%
4	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	12.8%
5	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.8%
6	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	10.2%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.6%
8	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.3%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.1%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.5%
11	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.5%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.4%
13	LimeSpot Vancouver, British Columbia, Canada An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates. Free$$$	1.3%
14	Twik Tel Aviv, Israel A platform that provides self-learning analytics and leverages AI to automatically personalize websites and increase conversions. Free$79+/month	0.9%
15	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	0.8%
16	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	0.8%
17	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.8%
18	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.8%
19	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.8%
20	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.8%
21	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.6%
22	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.5%
23	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.4%
24	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.4%
25	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.4%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,803 websites from India.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 46 were detected on websites from India.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.