🆚 Google Analytics vs. Yandex.Metrica

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Yandex Metrica is a free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

It provides real-time reports, click and scroll heatmaps that visualize where users interact on pages, session replay recordings of individual visits, goal and funnel tracking, form analytics, and audience segmentation.

Popularity

Determined by the number of sites using each technology.

• 🥇 Most popular in the United States in the Analytics category.
• 🥇 Most popular in Japan in the Analytics category.
• 🥇 Most popular in the United Kingdom in the Analytics category.
• 🥇 Most popular in Germany in the Analytics category.
• 🥇 Most popular in Spain in the Analytics category.

• 🥇 Most popular in Russia in the Analytics category.
• 🥇 Most popular in Belarus in the Analytics category.
• 🥇 Most popular in Kazakhstan in the Analytics category.
• 🥇 Most popular in Uzbekistan in the Analytics category.
• 🥈 Second most popular in Moldova in the Analytics category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

• Google Analytics vs. Microsoft Clarity
• Google Analytics vs. Hotjar
• Google Analytics vs. HubSpot Analytics
• Google Analytics vs. Mouseflow
• Google Analytics vs. Smartlook

• Yandex.Metrica vs. LiveInternet
• Yandex.Metrica vs. Top.Mail.Ru
• Yandex.Metrica vs. Sape Counter
• Yandex.Metrica vs. Rambler Counter
• Yandex.Metrica vs. Mediascope

• Google Analytics technology profile
• Google company profile

• Yandex.Metrica technology profile
• Yandex company profile