⚡ Analytics in Iceland

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Iceland is a Northern European island country with a population of over 380 thousand people.

According to our statistics, web analytics tools are used on 37% of websites from Iceland.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Iceland in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 69% share.
It is followed by Cloudflare Web Analytics with 17.6% and Jetpack Stats with 8.8%.

Google Analytics 69%
Cloudflare Web Analytics 17.6%
Jetpack Stats 8.8%
Matomo 6%
MonsterInsights 5.3%
Plausible 3.9%
Hotjar 2.9%
Snowplow 2.4%
Yandex.Metrica 2.3%
Microsoft Clarity 2.1%
HubSpot Analytics 1.8%
WPMU Analytics 1.4%
Chartbeat 0.9%
Crazy Egg 0.9%
Metricool 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Iceland than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Matomo ^(-1)
5. MonsterInsights ^(-3)
6. Plausible ^(-13)
8. Snowplow ^(-4)
12. WPMU Analytics ^(-38)
13. Chartbeat ^(-38)
14. Crazy Egg ^(-8)
15. Metricool ^(-6)
18. Clicky ^(-8)
19. Comscore ^(-6)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 62 web analytics tools used on sites from Iceland, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	69%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	17.6%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8.8%
4	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	6%
5	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	5.3%
6	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	3.9%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.9%
8	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	2.4%
9	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	2.3%
10	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.1%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1.8%
12	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	1.4%
13	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	0.9%
14	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.9%
15	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.6%
16	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.6%
17	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
18	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
19	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.5%
20	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.5%
21	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.5%
22	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.5%
23	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.4%
24	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
25	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.4%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,913 websites from Iceland.
We currently track the presence of 191 web analytics tools across the web.
Of these, 62 were detected on websites from Iceland.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.