🆚 Google Analytics vs. Plausible

📈 Google Analytics is much more popular than Plausible.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.4M+ analyzed websites. About this data

Google Analytics

Plausible

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Plausible is a lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

It provides real-time dashboards, goal and campaign tracking, and ecommerce revenue metrics, uses a script under 1 KB, collects no cookies or personal data, is compliant with GDPR and CCPA, and integrates with Google Search Console.

Headquarters

Mountain View, California, United States

Tartu, Estonia

Website

analytics.google.com

plausible.io #15,399

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360$50,000+/year

Free version ✔️Community Edition, self-hosted, open source

Plausible Analytics CloudUp to 10K PV/month$9+/month
Up to 100K PV/month$19+/month
Up to 500K PV/month$49+/month
Up to 1M PV/month$69+/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 109 times more popular than Plausible.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Plausible in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

🥈 Second most popular in the Faroe Islands in the Analytics category.
⭐ 4th most popular in Bangladesh in the Analytics category.
⭐ 4th most popular in Liechtenstein in the Analytics category.
⭐ 6th most popular in Estonia in the Analytics category.
⭐ 6th most popular in Iceland in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Plausible in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

merriam-webster.com

#143

huggingface.co

#265

screener.in

#844

fsiblog5.com

#933

3hentai.net

#1,137