⚡ Personalization Software in Portugal

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our research, personalization software is used on 1.8% of websites from Portugal.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Portugal in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 33%, followed by VWO with 18.4% and Salesforce Marketing Cloud with 17%.

Adobe Experience Platform 33%
VWO 18.4%
Salesforce Marketing Cloud 17%
ActiveCampaign 9.9%
Optimizely 5%
AB Tasty 4.6%
Dynamic Yield 4.3%
Acquia 3.9%
Adobe Target 3.5%
Triptease 2.5%
Kameleoon 2.1%
Emarsys 1.8%
Dotdigital 1.4%
Braze 1.4%
Clerk.io 1.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

6. AB Tasty ^(-5)
7. Dynamic Yield ^(-18)
8. Acquia ^(-1)
10. Triptease ^(-26)
11. Kameleoon ^(-10)
12. Emarsys ^(-6)
14. Braze ^(-8)
15. Clerk.io ^(-17)
17. Monetate ^(-18)
18. Yieldify ^(-28)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 40 personalization software solutions used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	33%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	18.4%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	17%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	9.9%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5%
6	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	4.6%
7	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	4.3%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	3.9%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.5%
10	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	2.5%
11	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2.1%
12	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1.8%
13	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.4%
14	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	1.4%
15	Clerk.io Copenhagen, Denmark An AI-powered e-commerce personalization platform that helps web stores sell more through intelligent search and targeted product recommendations. $119+/month	1.1%
16	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	1.1%
17	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.1%
18	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.7%
19	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.7%
20	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	0.7%
21	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	0.4%
22	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.4%
23	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.4%
24	Discount Ninja Sint-Martens-Latem, Belgium A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options. $49+/month	0.4%
25	Proof Austin, Texas, United States A social proof marketing platform that helps users build visitors' trust, create urgency, and increase conversions with hot streaks, live visitor count, and recent activity widgets. $29+/month	0.4%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,535 websites from Portugal.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 40 were detected on websites from Portugal.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.