⚡ A/B Testing in Denmark

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our data, A/B testing tools are used on 2.2% of websites from Denmark.

Statistics based on 27K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Denmark in 2026, based on market share.

The most popular is VWO with a share of 22.4%, followed by OptinMonster with 10.9% and Optimizely with 8.2%.

VWO 22.4%
OptinMonster 10.9%
Optimizely 8.2%
Convert 7.7%
Kilkaya 7.2%
PostHog 6.4%
Crazy Egg 6.1%
Adobe Target 4.9%
Shogun 3.3%
Shoplift 3%
Kameleoon 3%
Dynamic Yield 2.8%
Intelligems 2.5%
OptiMonk 1.8%
Other 9.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OptinMonster ^(-1)
3. Optimizely ^(-2)
4. Convert ^(-3)
5. Kilkaya ^(-23)
8. Adobe Target ^(-3)
10. Shoplift ^(-6)
11. Kameleoon ^(-9)
12. Dynamic Yield ^(-9)
16. Visually ^(-8)
17. Webflow Optimize ^(-2)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 36 A/B testing tools used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	22.4%
2	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	10.9%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	8.2%
4	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	7.7%
5	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	7.2%
6	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	6.4%
7	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	6.1%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.9%
9	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	3.3%
10	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3%
11	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3%
12	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.8%
13	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	2.5%
14	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.8%
15	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.5%
16	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1.5%
17	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.2%
18	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.2%
19	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
20	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.8%
21	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.8%
22	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.8%
23	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.7%
24	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	0.5%
25	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.5%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 27,246 websites from Denmark.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 36 were detected on websites from Denmark.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.