⚡ A/B Testing in Estonia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, A/B testing tools are used on 0.9% of websites from Estonia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Estonia in 2026, based on market share.

The most popular is PostHog with a share of 20.7%, followed by VWO with 19% and OptinMonster with 10.3%.

PostHog 20.7%
VWO 19%
OptinMonster 10.3%
Nosto 10.3%
Adobe Target 8.6%
Optimizely 6.9%
Crazy Egg 5.2%
Zoho PageSense 3.4%
Justuno 3.4%
Plerdy 1.7%
Landingi 1.7%
Convertful 1.7%
OptiMonk 1.7%
Roistat 1.7%
Other 3.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. PostHog ^(-3)
4. Nosto ^(-14)
5. Adobe Target ^(-6)
9. Justuno ^(-6)
10. Plerdy ^(-12)
11. Landingi ^(-29)
12. Convertful ^(-19)
15. SiteSpect ^(-22)
17. Splitbee ^(-29)

✨ Best A/B Testing Tools

Below is a more detailed list of 17 A/B testing tools used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	20.7%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	19%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	10.3%
4	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	10.3%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	8.6%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6.9%
7	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5.2%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3.4%
9	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	3.4%
10	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1.7%
11	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	1.7%
12	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1.7%
13	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.7%
14	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	1.7%
15	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	1.7%
16	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.7%
17	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	1.7%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,621 websites from Estonia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 17 were detected on websites from Estonia.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.