⚡ A/B Testing in Sweden

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, A/B testing tools are used on 1.6% of websites from Sweden.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Sweden in 2026, based on market share.

The most popular is VWO with a share of 26.4%, followed by Optimizely with 18.5% and Crazy Egg with 8%.

VWO 26.4%
Optimizely 18.5%
Crazy Egg 8%
OptinMonster 7%
Kilkaya 6%
Dynamic Yield 4%
Kameleoon 4%
Adobe Target 3.8%
Convert 3.8%
Nosto 3.6%
PostHog 2.8%
Shogun 2.4%
Unbounce 1.8%
AB Tasty 1.8%
Other 6.1%

🚀 Highlights

Here is a list of the top tools that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Optimizely ^(-2)
5. Kilkaya ^(-23)
6. Dynamic Yield ^(-16)
7. Kameleoon ^(-13)
8. Adobe Target ^(-3)
10. Nosto ^(-6)
16. Shoplift ^(-2)
17. Omniconvert ^(-14)
18. Visually ^(-7)
19. SiteSpect ^(-17)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 36 A/B testing tools used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	26.4%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	18.5%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	8%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7%
5	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	6%
6	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	4%
7	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	4%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.8%
9	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	3.8%
10	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	3.6%
11	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	2.8%
12	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.4%
13	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.8%
14	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.8%
15	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.2%
16	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.2%
17	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.8%
18	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.8%
19	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.6%
20	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.6%
21	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	0.6%
22	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.6%
23	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.6%
24	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.6%
25	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.6%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,835 websites from Sweden.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 36 were detected on websites from Sweden.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.