⚡ A/B Testing in Sweden

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, A/B testing tools are used on 1.9% of websites from Sweden.

Statistics based on 35K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Sweden in 2026, based on market share.

The most popular is VWO with a share of 23%, followed by Optimizely with 22.9% and Crazy Egg with 7.3%.

🚀 Highlights

Here is a list of the top tools that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 34 A/B testing tools used on sites from Sweden, ranked by their market share.

RankNameMarket share
1
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
2
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
3
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
4
Kilkaya
Ski, Norway

The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration.

$$$
5
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
6
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
7
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
8
Nosto
Helsinki, Finland

An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences.

$$$
9
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
10
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
11
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
12
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools.

$39+/month
13
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
14
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
15
OptiMonk
Debrecen, Hungary

A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
16
Unbounce
Vancouver, British Columbia, Canada

A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding.

$99+/month
17
Omniconvert
Bucharest, Romania

A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys.

Free$273+/month
18
Webflow Optimize
San Francisco, California, United States

An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

$299+/month
19
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
20
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month
21
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
22
Intelligems
Middletown, Delaware, United States

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

$69+/month
23
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
24
Justuno
Fairfax, California, United States

A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns.

Free$39+/month
25
SiteSpect
Auburndale, Massachusetts, United States

A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications.

$$$

👉 See Also

🗃️ About This Data