🆚 Hotjar vs. OptinMonster
- 📈 Hotjar is much more popular than OptinMonster.
- 🌎 Hotjar is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 OptinMonster is more popular in Burkina Faso.
Type
About
Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.
It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.
Headquarters
Pricing
(7K+ sessions) $49+/month
(1M+ sessions) Custom
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Conversion Optimization category.
- 🥇 Most popular in the United Kingdom in the Conversion Optimization category.
- 🥇 Most popular in the Netherlands in the Conversion Optimization category.
- 🥇 Most popular in Australia in the Conversion Optimization category.
- 🥇 Most popular in Germany in the Conversion Optimization category.
- 🥈 Second most popular in Italy in the A/B Testing category.
- 🥈 Second most popular in Denmark in the A/B Testing category.
- 🥉 Third most popular in the United States in the A/B Testing category.
- 🥉 Third most popular in the United Kingdom in the A/B Testing category.
- 🥉 Third most popular in Australia in the A/B Testing category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
OptinMonster

