🆚 Hotjar vs. OptinMonster

Type

Web analytics tool
Conversion optimization tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

St. Julian's, Malta
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️ 20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️ 3 campaigns + 500 campaign impression credits
Basic $84/year
Plus $228/year
Pro $348/year
Growth $84/year

Categories

Analytics › Rank #7
Conversion Optimization › Rank #1
Conversion Optimization › Rank #5
Feedback › Rank #2
Lead Generation › Rank #1
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 11 times more popular than OptinMonster.
Total websites

Market share

Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while OptinMonster is more popular in Burkina Faso.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Canada
Poland
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than OptinMonster in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Health
Fashion/Beauty
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#2,399
View more ➝

See also

🗃️ About This Data