⚡ Customer Data Platforms in Sweden

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, customer data platforms are used on 2.9% of websites from Sweden.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Sweden in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 37.4%, followed by Adobe Experience Platform with 22.3% and Optimizely with 10.4%.

Klaviyo 37.4%
Adobe Experience Platform 22.3%
Optimizely 10.4%
Salesforce Marketing Cloud 7.2%
Snowplow 7%
Bloomreach 4.7%
Tealium 3.9%
Segment 3%
Emarsys 1.8%
Algonomy 1.5%
Rudderstack 1.2%
SALESmanago 1.1%
Clearbit 1%
SAP Customer Data Platform 1%
Dengage 0.9%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Optimizely ^(-4)
6. Bloomreach ^(-7)
9. Emarsys ^(-6)
10. Algonomy ^(-28)
15. Dengage ^(-35)
17. Custobar ^(-22)
20. Commanders Act ^(-1)
21. Mapp ^(-4)
22. Treasure Data ^(-2)
23. Zeotap ^(-20)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 38 CDPs used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	37.4%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	22.3%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	10.4%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	7.2%
5	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	7%
6	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	4.7%
7	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	3.9%
8	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	3%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	1.8%
10	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	1.5%
11	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.2%
12	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.1%
13	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1%
14	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	1%
15	Dengage London, United Kingdom A comprehensive customer experience and data platform designed to personalize customer interactions and optimize marketing efforts. $$$	0.9%
16	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.9%
17	Custobar	0.8%
18	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.7%
19	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
20	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.4%
21	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.3%
22	Treasure Data Mountain View, California, United States An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud. $39,000+	0.3%
23	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.3%
24	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%
25	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.2%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,835 websites from Sweden.
We currently track the presence of 71 CDPs across the web.
Of these, 38 were detected on websites from Sweden.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.