⚡ Customer Data Platforms in Russia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, customer data platforms are used on 0.9% of websites from Russia.

Statistics based on 109K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Russia in 2026, based on market share.

The most popular is Mindbox, which dominates the market with an overwhelming 66.2% share.
It is followed by Convead with 16.7% and Amberdata with 9.1%.

Mindbox 66.2%
Convead 16.7%
Amberdata 9.1%
Adobe Experience Platform 3.7%
Segment 1%
Snowplow 1%
Insider One 0.8%
Klaviyo 0.8%
Optimizely 0.8%
Salesforce Marketing Cloud 0.7%
Tealium 0.7%
Acquia 0.6%
Emarsys 0.5%
Bloomreach 0.5%
Epsilon 0.4%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mindbox ^(-20)
2. Convead ^(-33)
3. Amberdata ^(-43)
5. Segment ^(-1)
7. Insider One ^(-7)
13. Emarsys ^(-2)
16. Jitsu ^(-27)
17. Dengage ^(-27)
19. Mapp ^(-5)
21. Zeotap ^(-19)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 26 CDPs used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	66.2%
2	Convead San Francisco, California, United States A cloud marketing platform that analyzes customer behavior, reveals sales bottlenecks, and provides recommendations to increase conversions. $25+/month	16.7%
3	Amberdata	9.1%
4	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	3.7%
5	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	1%
6	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	1%
7	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	0.8%
8	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	0.8%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.8%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	0.7%
11	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	0.7%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.6%
13	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.5%
14	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.5%
15	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
16	Jitsu San Francisco, California, United States An open-source customer data platform that collects events from websites, applications, and servers and delivers them to data warehouses and other analytics tools. FreeOpen source$99+/month	0.2%
17	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	0.2%
18	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.2%
19	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.1%
20	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.1%
21	Zeotap Berlin, Germany A customer data platform that lets companies integrate, unify, segment, and orchestrate customer data, offering a drag-and-drop interface and prebuilt machine learning models. $$$	0.1%
22	Optimove	0.1%
23	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.1%
24	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	0.1%
25	Mediarithmics Paris, France A holistic customer data platform designed for data-driven enterprises. $$$	0.1%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 109,983 websites from Russia.
We currently track the presence of 71 CDPs across the web.
Of these, 26 were detected on websites from Russia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.